The Path to Success
The path is a model of the curriculum, laid out in a logical sequence of activity designed to optimise the combination of learning and working directly on the business at the same time.
The Path Has 12 Steps Through 5 Levels
Each level contains a collection of modules that present the skills and activities that cover a business competency area.
The 5 Levels Are:
Level 1 – The Future Vision
This level is to determine long-term goals and business vision and ensure that personal and business goals are aligned and congruent.
Level 2 – The Foundation
The foundation level is to establish or ensure that the infrastructure and current strategies of the business are effective and support the business vision.
Level 3 – Alignment
This level delves into the detailed functions of the business and how it is perceived. It involves product brands, branding, the work structure and the business model.
Level 4 – The View Forward
This is where serious planning takes place. Detailed goals and objectives are explored and a strategic plan is developed to achieve them. Then an annual plan is prepared in greater detail to set the action for the first year.
Level 5 – Growth
This is where the work on the business growth takes place. It is a three-month repeating cycle that focuses on very specific and small incremental tasks.
The 12 Steps are Organised as Follows:
Step 1 – The future Vision
The programme begins with establishing where you want your business to go and why. The business must ultimately support the long-term goals. We show you how to develop the right dream and vision and ensuring that personal and business are correctly aligned. Instruction and templates are provided to help you with checking your existing dreams and visions or creating new ones.
Level 1, Modules 1 & 2
Step 2 – The Business Components
It is important to ensure that you understand all the components that are necessary to successfully run your specific business. This section introduces a structured framework that helps you identify all the components and their interrelationships. The framework provides a reference tool that helps manage many of the later activities. The framework is built around the six primary pillars that support every business.
Level 2, Modules 3
Step 3 – The Offering
In this section, you work on defining and clarifying your service or product offering.
We will help you develop a clear description of your business offering or offerings, understand features and benefits and create value propositions for each product or service.
Level 2, Module 4
Step 4 – The Customer
Once you have a product or service it is necessary to be clear about you provide it to. This section helps you identify one or more customer types. You will be shown the value of defining an “ideal Customer” and how it affects your marketing. Know how to identify wants and needs and persuade customers you have the best solution for them.
Step 4 includes an introduction to the business mindset and how it can impact your business outcomes.
Level 2, Modules 5 & 6
Step 5 – The Brand and Branding
Now you have clarity on what you provide and to whom, as well as what problems your products or services solve. We explore how you want yourself and your business to be perceived in the marketplace and how to make that happen. You will understand the difference between brand and branding.
Level 3, Module 7
Step 6 – Work Structure
We identify all the work effort that must go into your business and organise into a framework that will simplify your life and make it much easier to decided what to delegate and what to outsource.
Level 3, Module 8
Step 7 – The Right Business Model
You will be able to ensure that you choose the right business structure for your present and future business and understand the pros and cons of each type. We will determine the resources you will need for your business to survive. This will include location, premises, funding, personnel, and alliances.
Level 3, Module 9
Step 8 – The view forward
You will build some long-term planning for your business and understand the importance of planning and the key concepts of uncertainty. The activities include establishing goals and objectives then incorporating them into long-term and mid-term plans.
Level 4, Modules 10, 11 & 12
Step 9 – The quarterly plan
You will engage in a workshop to create a fully detailed short term plan that aligns with long-term plans and goals and uses a structured method to ensure that it can be achieved. You will learn how to adapt and adjust when things don’t go as planned.
Level 5, Module 13
Step 10 – Managing Growth
This section will show you how to use a quarterly cycle and short term focus tools to map the essential activities of your business growth plan. This method allows you to focus on the essentials and avoid being distracted as you move forward.
Level 5, Module 14
Step 11 – Implementing the Growth Strategy
You will learn how to repeat the quarterly planning process, adjust for change and variance and to set up achievable short term focus targets. The term growth is not just about size. It could be an interest in increasing size and or revenue, or scope, or just maturity and efficiency; or any combination of these. The diagram below illustrates the growth cycle
Level 5, Module 15
Step 12 – Summary, Key Lessons and Wrap Up
A summary of the key points of the programme, Q & A session, access to resources and establishing the next steps.
Option to join the repeating 90 day cycle of business growth targets based on the Six Pillars and the Canvas.