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The Business Success Framework

Products & Services are created to meet the needs and desires of a particular market. They are supported by the Six Pillars which are built on a foundation of the Business Persona.


The “Business Success Framework” has six pillars that complete the primary infrastructure of any business. The pillars must be in balance to ensure a sustainable business. Each pillar will be clearly explained and include some essential learnings.


The components of each of the pillars is explained below.


Destination defines where you are planning to take your business and how you will get there. The Destination pillar includes the following components:

  • The business vision
  • Goals and objectives
  • Core strategies
  • Strategic (long-term) plan
  • Annual plan
  • Quarterly detailed plans



Financial Control comprises all the tools you need to safely manage the financial aspects of the business. This pillar includes the following components:

  • Break-even analysis
  • Profit margin
  • Cash flow forecast
  • Budgets
  • Debt management
  • Accounting


Sales & Marketing are divided into two main components, each of which has a different meaning although they overlap in implementation. The two subsections have the following components:


  • Marketing plan
  • Value proposition
  • Image & brand
  • Marketing strategies and campaigns


  • Lead generation
  • Prospect conversion
  • Pricing
  • Buying process
  • Supply chain


Fulfilment deals with everything involved with getting your products or services created and into the hands of the customer, together with ongoing customer support.

  • Product/service acquisition
  • Quality control
  • Delivery chain
  • The customer journey
  • Customer care
  • Service & support


Resources includes people, equipment, facilities and finance. The components are:

The management team (one or many)

  • Employees
  • Contractors
  • Partnerships and alliances
  • Facilities
  • Equipment
  • Financial resources


Infrastructure is everything inside the business that makes it run and supports the operations

  • Systems & Procedures (manual and automated)
  • Business process
  • Technology
  • Repeatable practices
  • Projects